NOW products are the best-kept secret in the industry. Since 1968 we’ve quietly been producing all-natural award-winning supplements for those who demand purity, potency and full label disclosure. With NOW products what you see on the label is what you get – period. No banned substances, no adulterated ingredients. We screen all of our product ingredients for the absence of anabolic steroids, HGH, prohormones, diet drugs, ED drugs, melamine, and more. We’ve won numerous awards for our entire line as well as individual formulas. In the natural products channel we’re the leading brand in the amino acid category with a 25% market share, and we’re the number one brand of L-Carnitine, L-Lysine, D-Ribose, ZMA, Glucosamine & Chondroitin, and more.

HTP (5-hydroxytryptophan) is a metabolite (a substance produced by metabolism) of the amino acid tryptophan. You may know tryptophan as the substance in turkey that makes you feel like taking a nap after Thanksgiving dinner. 5-HTP is a direct precursor of the important inhibitory neurotransmitter serotonin, which is secreted in response to mood or emotion swings.

Coenzyme Q10 is a vitamin-like compound also called ubiquinone.  It is an essential component of cells and is necessary for mitochondrial energy production.  Years of research has shown that Now CoQ10 supports healthy cardiovascular and immune system functions in addition to its vital role in energy production.

Now Foods ADAM offers great health benefits for men fortified with Panax Ginseng Extract, Saw Palmetto, ALA, Lycopene, Nettle Root Extract and ZMA with a comprehensive list of multi-vitamin & minerals. ADAM Men’s multivitamin formula pumps up metabolism, helps increase stamina & takes the struggle out of supplementation by combining everything a man needs in one supplement.